MAM
Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.
Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.
Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”
Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”
Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.
Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
