Ad Campaigns
Dentsu launches Nokia’s Diwali campaign #Unitefor #Love
MUMBAI: Nokia mobile is rolling out its first big cross-platform campaign head of the festive season. It stays true to its global brand philosophy of #UniteFor, and rises to the occasion, telling a very touching story. To everyone consumed by technology, it puts human relationships above everything else on occasions when it matters.
Nokia mobile proposes that for a day, people spend quality time with their loved ones. It doesn’t just say that, it walks the talk on this one. With a gift box in which one can place their own phone and give it to someone close or, just set it aside for a day as a gesture of committing their time—and themselves—to them. It is an integrated campaign, which goes across TV, retail, activation, social and digital.
HMD Global (India) head of marketing Jyotsna Makkar says, “We thought it was important that a brand that showed all of us the way to connect, could also remind us that technology has the power to both unite as well as make people feel disconnected – this is a universal insight in our cultural context today.”
Dentsu Brand Agencies (India) group executive & strategy officer Narayan Devanathan says, “People don’t like brands to ‘enable’ them anymore. They like brands to demonstrate that they understand them. What this campaign idea does best is to bridge millennials’ purposive lives with Nokia mobile’s campaign promise of uniting with their loved ones, using Diwali as the shining, happy India context.”
Dentsu One NCD Titus Upputuru says: “We had fun creating the film and the whole gamut of ideas that explode the idea of gifting oneself. We hope ‘Main iske siwai tujhe main kya doon’ prompts people to think and unite for love.”
Dentsu One president Harjot Narang said, “This was about breathing life into a campaign idea that the world probably sorely needs right now.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
