MAM
Del Monte uses Chhota Bheem in commercial
MUMBAI: The new Del Monte tomato ketchup TV commercial has an unusual brand spokesperson in Chhota Bheem, an animated character from the Pogo‘s popular show with the same name.
The character was chosen as it was deemed to have identification with large numbers of young ketchup consumers in the age group of 4-14 years. The commercial is produced by Pogo.
The 40-second Del Monte TVC aligns the taste of Del Monte with the cast of ‘Chhota Bheem and Friends‘ series on Pogo.
The commercial is based on the insight that ketchup has gone from being a topping with snacks and now is an incentive for kids to try out new meal experiences and an important addition to their favourite foods. Also, it uses the fact that young consumers are seeking to associate themselves with familiar television characters.
Del Monte Food Business, FieldFresh Foods business head Yogesh Bellani said, “We have conceptualised this TVC keeping in mind our target audience – kids, who are usually the end users and purchase influencers in this category. We intend to connect with kids through Chhota Bheem as he is popular amongst this group. We are positive that through this commercial we will be successful in reinforcing our proposition ‘Taste. Like never before‘.”
The TVC features Chhota Bheem as a protagonist with his aunt, TunTun Mausi and two friends. His sheer love for snacking along with the desire to taste Del Monte Tomato Ketchup makes him play a prank on his aunt. Mausi is frying hot Samosa‘s one fine evening in her kitchen and is suddenly accosted by two ghost-like creatures. She screams aloud and is relieved to see Chhota Bheem appearing quickly and taking on the creatures. She rewards him with a plateful of samosas and also hands him the bottle of easy -squeezy Del Monte Ketchup. In the finale, we find the two “creatures” take off their disguises and it is revealed that they were Chutki and Raju, two of Chhota Bheem‘s friends. And they along with Chhota Bheem enjoy the snacks with ketchup and have a hearty laugh over the good-humoured prank.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
