MAM
Deepali Jain gets expanded insights head role at Marico
MUMBAI: The fragrance of promotion and greater responsibility on most occasion smells good. As it has in the case of Deepali Jain who has been promoted and seen an expansion in her role to partner – head consumer technical insights + perfumery + design (India + international businesses) at Marico.
A hard core-research oriented professional, Deepali, has progressed in a sustained manner over the 10 years and eight months she has been at the firm. Beginning as a consumer insights manager – innovation and technology she was promoted to principal manger – consumer science after a period of nearly five years. Another four years of consistency saw her being promoted to head consumer insights for hair care, personal care and male grooming – a position from which she got another promotion.
Before joining Marico Deepali spent three and a half years as group project director at TNS Global and nearly seven years at Nielsen beginning as a research executive and rising to consumer insights manager working on some of the top FMCG brands.
“A big thank you to my incredible insights, perfumery, and design team, members at R&D and across geographies for their invaluable support. Looking forward to work for together to drive Marico’s success. Here’s to many more exciting milestones and achievements,!” said Deepali while announcing her expanded role at the Harsh Mariwala-founded company.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
