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DEEPALI CHAUDHARY OF NETBIZ BAGS WOMAN PERSONALITY OF THE YEAR AWARD AT CHIEF DIGITAL OFFICER SUMMIT 2018

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Mumbai: Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018. Mr Nitin Bhandari, Country Director, SouthAsia-Digital, Western Union; and Mr Gaurav Vaidya, Senior Vice President &Head for Analysis, Future General Life Insurance, presented the award to her. The event, held at Taj Land’s End in Mumbai, was attended by several key stakeholders and the who’s who of the digital marketing and media industry.

The theme for the year was ‘Devising, Aligning, and Deploying a Digital Strategy’. Being a multifaceted woman and a seasoned player in the digital marketing space, Ms Chaudhary has been a major force in taking NetBiz where it is today. The award comes as a recognition of these efforts and her able standing in this space.

Speaking about this, Deepali Chaudhary said, “It is an honour and a privilege to win this award today. While it is a moment to feel proud of the achievements and the position NetBiz is in today, it is also important to recognize and acknowledge the efforts of the entire team at the organization. It is indeed wonderful to have a team that aligns with your ideas and supports the company’s growth at every step. The award is also an encouragement for me to work better and grow as an individual and mentor at every step.”

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A self-taught and self-made professional, Deepali comes with a rich blend of experience and knowledge in the digital marketing space. She has seamlessly worked across industries and crossed milestones leaving her mark on big organizations and start-ups alike. Such was her determination to forge ahead that she also became one of the most formidable names among top real estate companies in Mumbai – an industry that is traditionally known to be male dominated.

The CDO Summit this year consisted of an experienced jury that cut across national borders to decide the winners in various categories. The ‘Woman Digital Personality of the Year’ award in particular recognizes women in the digital marketing industry who with their belief and vision possess the ability to transform experiences for the better. The awards applaud their belief in the core ideas and vision of their business and highlight the inspirational leadership skills.

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Havas Media Network India names Archana Aggarwal chief growth officer

The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.

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MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.

The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.

Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.

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Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”

Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.

Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”

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Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”

In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.

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