Brands
BrandStorytelling and Mipcom Cannes ink deal to deep dive into branded content
MUMBAI: Hold onto your monocles, folks, because a rather smashing partnership has just been announced that’s set to shake up the world of television and streaming content. BrandStorytelling, the doyen of brand-funded programming, is teaming up with the illustrious Mipcom Cannes 2025 for a first-of-its-kind summit on the French Riviera this October.
For a decade, BrandStorytelling, under the astute direction of producer, publisher, and media entrepreneur Rick Parkhill, has been charming the Sundance Film Festival with its ground breaking summits, nurturing the art of brand-funded narratives. Its latest January shindig in Park City, Utah, saw a grand gathering of over 450 industry glitterati, including global brands like Ancestry, L’Oréal Paris, and PepsiCo, alongside platform giants such as WBD, Meta, and YouTube, and even content creators like Sean Evans and the dynamic duo Rhett & Link. They all converged to showcase the finest case studies and strategies for crafting stories that truly boost brand affinity and growth.
Now, the show is coming to Cannes! A jointly programmed, two-day summit will unfold at the Palais des Festivals across Monday, 13 October, and Tuesday, 14 October. This will be a veritable melting pot for brands, content creators, and television creatives, all with the noble aim of conceiving, producing, and financing fresh, brand-led stories. Expect a whirlwind of showcases, networking opportunities, and, crucially, deal-making – because in this business, it’s all about the quid pro quo. Further tantalising details are set to be unveiled in the coming weeks and months.
Mipcom Cannes & Mip Junior director Lucy Smith waxed lyrical about the new venture: “Brands are sashaying beyond traditional advertising, stepping up as bona fide storytellers, both churning out and commissioning their very own series across every genre imaginable.” She added, with a flourish, “This partnership immediately delivers a one-stop-shop for brands, brand studios, and agencies to rub shoulders with over 10,000 entertainment executives from over 100 countries. In turn, it conjures up fresh opportunities for new funding, co-production, and distribution deals for producers and platforms. As the world’s largest content and co-production market, the time is right to create a home for brands at Mipcom Cannes.”
Rick Parkhill, never one to be outdone, chimed in, “Brands are increasingly pulling the strings behind some of the biggest stories gracing our screens internationally. Mipcom Cannes is the unmissable global television market, which makes it the ideal partner and business platform for brands to further integrate into the global content ecosystem, alongside the biggest studios and television companies from around the world. This two-day international summit will explore novel ways to connect, collaborate, and celebrate the ever-evolving landscape of brand-funded content.”
And for those who can’t get enough of this brand-fuelled bonanza, BrandStorytelling also stages ‘Elevate’ at Sundance Mountain Resort. This annual summer retreat, strictly limited to a mere 125 participants, returns from 14-17 July, 2025, promising three days of workshops, screenings, keynote presentations, and an abundance of networking, collaboration, and deal-making opportunities.
Mipcom Cannes, for its part, continues to reign as the world’s biggest and most impactful television and streaming content market, having drawn over 10,500 delegates from more than 100 countries last year. Its week-long programme is nothing short of a defining moment for the TV industry each year.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
