MAM
DB appoints Pradeep Dwivedi as chief sales and marketing officer
MUMBAI: Dainik Bhaskar has appointed Pradeep Dwivedi as chief corporate sale and marketing officer.
Based in Mumbai, Dwivedi will report to Dainik Bhaskar Group MD Sudhir Agarwal.
The post was vacant after Hemant Arora quit in September 2011 to head sales at Times Television Network.
At Dainik Bhaskar Group, Dwivedi‘s role will be to develop media industry leadership for Dainik Bhaskar group by leading pan India corporate sales and marketing groups and driving growth and business transformation.
He is responsible for business revenues, trade marketing and establishing the premium brand in the national market by developing and managing clients‘ relationships, media and advertising agencies.
Prior to joining Dainik Bhaskar Group, Dwivedi was regional COO and SVP – enterprise business at Tata Teleservices. He had joined Tata Teleservices as General Manager – Customer Care in 2004. He had also worked with American Express Bank, Standard Chartered Bank and Eicher Motors.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
