Ad Campaigns
David Beckham steals the spotlight in Boss One’s latest campaign
MUMBAI: David Beckham is back in the spotlight, redefining style and confidence as the face of the latest Boss One Bodywear campaign. Shot by the legendary duo Mert and Marcus, the campaign brings together timeless elegance and modern masculinity, marking an exciting new chapter in Beckham’s long-standing partnership with Boss.
“The launch of Boss One Bodywear is a milestone in our collaboration with David Beckham and a testament to our shared commitment to style and excellence,” said Hugo Boss ceo Daniel Grieder.
The collection features premium men’s underwear essentials, including trunks, briefs, tank tops, and t-shirts in classic black and white. Designed for ultimate comfort, each piece is crafted from a blend of cotton and elastane for a sleek, figure-hugging fit.
The campaign, developed by Team Laird, showcases Beckham in a cinematic sequence, arriving at a New York warehouse apartment in a vintage sports car to the iconic track In the Air Tonight. The visuals capture an element of boldness and surprise as he unveils the black Boss One Bodywear trunk.
“I thought my bodywear modelling days were over, but when Boss shared their vision and brought in Mert and Marcus, I couldn’t say no,” said Beckham. “The collection is beautifully made, and I’m proud to support this campaign as part of our partnership.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
