Brands
Puma taps Nadia Kokni to turbocharge global brand play
HERZOGENAURACH: Puma has appointed Nadia Kokni as vice-president of global brand marketing, drafting in a heavyweight brand builder as it doubles down on sharper storytelling and product-led growth.
Kokni, who takes charge from January 1, replaces Richard Teyssier, who has left the company to pursue other opportunities. She joins Puma’s global leadership team and reports to Maria Valdes, chief brand officer.
In her new role, Kokni will steer Puma’s global brand marketing engine, spanning strategy, creative direction, integrated marketing and communications worldwide. The brief is clear: dial up brand heat, sharpen narratives around Puma’s product icons and sync innovation more tightly with storytelling.
Kokni arrives with a formidable CV across sport, fashion and lifestyle. She has held senior posts at JD Sports, H&M, Adidas and Tommy Hilfiger, and most recently led global marketing and communications at Hugo boss, where she drove a sweeping brand reset and digital acceleration.
Valdes called her “a world-class marketing leader” whose mix of strategic rigour, creative edge and cultural fluency fits Puma’s next phase. The hire follows Puma’s recent consolidation of brand marketing, product, creative direction, innovation and go-to-market into a single global unit under Valdes.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
