MAM
Dangleads ramps up growth with new VP of sales and strategy
MUMBAI: Dangleads Technologies has bolstered its leadership team with the appointment of Gaurav Bhattacharya as vice president of sales and strategy, signalling a push to strengthen global reach and client engagement in the fast-moving digital advertising market.
Bhattacharya brings 16 years of experience in media sales, marketing, planning, buying and programmatic advertising. His last role was heading Dentsu India’s programmatic business for the west region, partnering with clients including Tata AIA, ICICI Bank, Ferrero Rocher and Croma. He has also held leadership positions in adtech firms such as Zapr and Rooter.
At Dangleads, he will spearhead initiatives across programmatic advertising (Audience connect), CTV advertising (Spectra) and DCO and rich media solutions (Infynix), aiming to boost revenue, scale operations and enhance client value.
“I am excited to join DangleAds at this pivotal stage,” said Bhattacharya. “With its strong foundation and cutting-edge platforms, the company is uniquely positioned to make a meaningful impact for brands and partners.”
Founder and CEO Pulkit Narayan added, “Gaurav’s experience will help us expand globally, strengthen partnerships and accelerate growth. His leadership will be crucial in shaping the next phase of our journey.”
Founded in 2017, Dangleads Technologies provides end-to-end digital solutions across multiple platforms, operating in India, Singapore, UAE, Germany and the Netherlands. Its full-funnel strategies combine precision targeting, automated media buying and adaptive creative solutions to deliver measurable ROI for clients.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
