Ad Campaigns
DangleAds Technologies inaugurates new office in Dubai
Mumbai: DangleAds Technologies has announced the inauguration of its newest office in the heart of Dubai. This step marks another milestone in the company’s global expansion journey while reaffirming its commitment to serving the dynamic markets of the United Arab Emirates (Gulf Cooperation Council).
Dubai’s vibrant and thriving business ecosystem makes it the ideal location for DangleAds to strategically expand its footprints, cultivate international client relationships, and explore emerging diverse markets.
The new location also serves a direct way for the team to deliver a comprehensive suite of services and industry expertise to Dubai’s roaring market.
DangleAds Technologies CEO & founder Pulkit Narayan while shining a light on the new launch, comments, “The expansion in the Middle East region has been on DangleAds’ radar for a long time. After the success of our previous launches in Amsterdam & Germany, we’re readily looking forward to stepping in the UAE market. With the region’s diverse potential, it serves as the perfect destination to upscale our presence and fulfill the market’s demand. In unison with the launch, our aim was also to expand our GCC team and meet the evolving needs of our international clients.”
He also added, “With a strong grasp on innovation and technology, our current focus lies on scaling our services worldwide, leveraging our unique offerings in Programmatic, Technology and Performance.”
At present, DangleAds is dedicated to the development and expansion of its in-house programmatic platform, AudienceConnect.AI and successful integration with diverse supply source partners and automated technology while actively building media buying processes and AI based creative production technology that aims at offering creative templates in one go catered to audiences worldwide. They are also linked to give perfect transactional data to meet the bottom funnel for the advertiser owing to their data management platform (DMP) and consumer data platform (CDP). While their global expansion strategy has already established its roots in Netherland, Germany, UK, UAE, Singapore and India, the strategic hires on the other hand position the team to seamlessly provide an all-encompassing digital advertising solution globally.
Vision for the future
DangleAds Technologies has consistently dominated the Indian market in the digital marketing space, earning a reputation for delivering cutting-edge solutions and strong demand side platform for diverse client needs. With the launch of its Dubai office, the company is now one step closer to replicating this success on a global scale.
The new Dubai office will serve as the nerve center for DangleAds’ operations worldwide, allowing the company to expand its service portfolio to a global clientele. The company’s three-pronged approach — programmatic, technology and performance will enable clients to engage audiences effectively, drive performance, – and build strong brand equity.
Thus, with the launch of the new office in UAE and a new team onboard, DangleAds aims to take its presence to new heights of successful innovation and contribute significantly to the digital industry.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
