Ad Campaigns
Daiwa offers 40-65 per cent off on TVs this festive season on Flipkart
Mumbai: Daiwa gears up for the festive season with incredible discounts of 40 per cent to 65 per cent on its premium made-in-India smart TVs, exclusively available on Flipkart. This exciting promotion also includes special bank offers and Flipkart SuperCoins, giving customers multiple opportunities to save while enhancing their viewing experience.
In addition to these enticing discounts, Daiwa hosts a special lucky draw where customers can win a brand-new scooter. Shoppers can also accumulate and use Flipkart SuperCoins, maximising the value of their purchases. Recognising the rising trend of premiumisation in India, Daiwa introduces appealing exchange deals, allowing buyers to trade in their old TVs for substantial discounts on new models. Special bank offers, including no-cost EMIs, instant discounts, and other financial benefits, further boost purchasing power.
Daiwa, director of brand operations, Priyanka Sukhija shares her excitement about the festive season offers, stating, “We are betting big this festive season, aiming to bring joy to as many Indian households with our proud Made-in-India premium range of TVs. We believe that our commitment to quality and innovation will resonate with consumers, making this a memorable celebration. Our goal is to enhance not just the viewing experience but also the shopping experience with our exceptional deals and offers.”
Daiwa’s diverse range of television sizes and operating systems caters to various customer needs. The Coolita OS is available in 32-inch and 43-inch models, webOS spans sizes from 32 inches to 65 inches, and Google OS TVs range from 32 inches to 55 inches. The lineup includes HD Ready, Full HD, and UHD/4K options, ensuring superior picture and sound quality. Select models feature QLED technology and Dolby Audio support, delivering an immersive viewing experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
