Dabur ups Q1 ad spends by 51% to Rs 2.3 bn

MUMBAI: Indian FMCG major Dabur India has upped its ad spends in the first quarter of the fiscal by a whopping 51.31 per cent over the corresponding quarter last year.

The company spent Rs 2.29 billion in the quarter ended 30 June, as against Rs 1.51 billion in the year ago period.

The company’s revenue for the quarter also grew by a healthy 21.37 per cent to Rs 14.61 billion in Q1 FY’13 (from Rs 12.04 billion). Net profit also increased by 16.96 per cent from Rs 1.28 billion in Q1 FY’12 to to Rs 1.49 billion.

The company’s ad spends to revenue ratio increased to Rs 15.68 per cent from 12.57 per cent in the year-ago period.

Dabur launched two new products in the first quarter of the financial year – Dabur Ayurveda Sunscreen and a new beauty pack in the Gulabari range.