Dabur ups ad spends by 43% to Rs 1.82 bn in Q4

MUMBAI: FMCG company Dabur has increased its yearly advertisements and promotions spend by a whopping 42.87 per cent in the quarter ended 31 March 2012 compared to the earlier year.

The company spent Rs 1.82 billion in advertising in the quarter under review, as against Rs 1.27 billion a year ago.

The spending also impacted in the net sales of the company, which grew by 23.04 per cent to Rs 13.64 billion in the fourth-quarter (from Rs 11.08 billion in Q4 FY12).

Meanwhile, the net profit of the company surged 15.99 per cent to Rs 1.71 billion, from Rs 1.47 billion in the corresponding quarter of the previous fiscal.

For the full fiscal ended 31 March 2012, Dabur upped the spend on advertising and promotions by 23.37 per cent. It spent Rs 6.59 billion on promotions, compared to Rs 5.35 billion in the previous fiscal.

Dabur‘s net sales increased 29.57 per cent to Rs 52.83 billion, from Rs 40.77 billion, while net profit jumped from Rs 5.89 billion to Rs 6.44 billion.