Ad Campaigns
Dabur Unveils Enchanting “Abghyangan Snan” TVC Celebrating Maharashtraian Diwali Angol Tradition, Featuring Dabur Almond Oil
Mumbai – Dabur, a trusted name in the world of healthcare and wellness, proudly presents its latest cinematic masterpiece, the “Abghyangan Snan” TVC, meticulously crafted to captivate the hearts of viewers in the Maharashtra region. This extraordinary creation breathes life into the time-honored tradition of “Abghyangan Snan,” a deeply cherished part of Diwali celebrations.
This captivating TVC was born from the creative minds at The Filmsters, a renowned creative boutique based in the vibrant city of Mumbai. With their artistic vision and storytelling finesse, The Filmsters have brought this project to life, promising an unforgettable visual and emotional experience.
The stellar cast of the TVC includes two exceptional talents – the young sensation, Myra Vakil, and the talented actress, Akshaya Gurav. Their exceptional performances promise to resonate deeply with audiences, making this TVC a must-watch during the festive season. Adding to the star power, the TVC also features a special cameo by the ever-popular Akshay.
But what truly makes this TVC special is the inclusion of Dabur Almond Oil, a trusted name in the world of hair care and wellness. Dabur Almond Oil plays a pivotal role in the celebration of the “Abghyangan Snan” tradition, underlining the importance of natural, nourishing care for beautiful and lustrous hair and nourished skin.
In the words of the brand, “Dabur has always been committed to celebrating the rich tapestry of Indian culture and heritage. With the ‘Abghyangan Snan’ TVC, we aim to honor the significance of this age-old Diwali tradition and showcase the transformative power of Dabur Almond Oil in enhancing the essence of this ritual.”
Quote by Dabur associate –
The director of this cinematic masterpiece, and founder of The Filmsters Ranjeet S Kumar, shared his enthusiasm, stating, “It has been a privilege to bring this beautiful tradition to life on screen. We’ve meticulously captured the essence of togetherness and festivity, making it a delightful visual experience.”
Sohini Mitra, the producer, added, “We are proud to have been a part of this incredible project, which beautifully highlights the importance of preserving our cultural traditions. The collaboration between the cast and crew has resulted in something truly magical.”
The TVC boasts exceptional cinematography by Bharatwaaj Subbu, hair styling by Ritesh Chudasama, and a mesmerizing musical score by Aniket, contributing to the enchanting experience of the “Abghyangan Snan” TVC.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
