Ad Campaigns
Dabur launches Herb’l kids toothpaste with Iron Man and Elsa
MUMBAI: In a world brimming with chemicals, today’s parents often find themselves longing for the same thoughtful care their elders trusted.
Just as Dabur won hearts across generations with the timeless goodness of Chyawanprash, they’re now extending that legacy of trust to the tiniest smiles in the family.
Introducing Dabur Herb’l Kids Toothpaste—crafted for tiny teeth with no added chemicals, a strawberry-sweet promise of cavity protection, and the playful charm of Iron Man and Elsa from Frozen.
It’s not just toothpaste; it’s Dabur’s way of saying they’ve got your little ones’ backs, just like they had ours all along.
The toothpaste, crafted with natural ingredients, aims to motivate children to brush regularly while ensuring their oral health. It is free from fluoride, parabens, peroxide, triclosan, and SLS, making it a safe choice for parents.
Dabur India Limited, EVP – marketing, Abhishek Jugran highlighted the product’s purpose, “We are very happy to enter the kids’ toothpaste category with ‘Dabur Herb’l Kids Toothpaste.’ The two toothpaste variants have been designed specifically for boys and girls. Enamel on kids’ teeth is much thinner than that of an adult’s teeth, making them naturally prone to cavities. The new Dabur Herb’l Kids toothpaste, specially formulated for kids with all-natural ingredients, forms a protective layer over their enamel and fights decay-causing germs and bacteria. This new product will help motivate kids to brush and inspire parents to further instill healthy oral care habits at an early age.”
Priced at Rs 195 for 80g, the toothpaste is available in two variants: Iron Man for boys and Elsa for girls. This collaboration with Disney Consumer Products ensures the toothpaste appeals to fans of these iconic characters, making brushing a fun and engaging activity.
Dabur India Ltd., marketing head – oral care, Prashant Agarwal added, “Dabur continues to set a benchmark in the oral care industry by merging herbal wisdom with scientific innovation to provide effective solutions for oral health needs. The toothpaste has been made with researched herbal remedies and has 0% Fluoride, Paraben, Peroxide, Triclosan, and SLS. It protects against cavities, restricts bacterial growth, and promotes healthy teeth and gums. We are confident that the new Dabur Herb’l Kids Toothpaste will be loved by kids and trusted by parents. Each pack also has a QR Code enabling parents and kids to play a game, and lucky winners can get Iron Man and Elsa collectibles.”
Dabur Herb’l Kids Toothpaste is now available on e-commerce platforms and will soon be stocked in modern trade outlets. With its emphasis on safe, natural care and an exciting brushing experience, Dabur is set to redefine oral care for kids.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
