MAM
Dabur Herb’l collaborates with Disney
Mumbai: Dabur Herb’l Charcoal, the premium toothpaste brand, has announced an exciting collaboration with Disney’s Star Wars franchise. In a galaxy not so far away, the two iconic brands have united to introduce a limited edition Star Wars pack for Dabur Herb’l’s popular activated charcoal toothpaste.
This unique collaboration brings together Dabur Herb’l Activated Charcoal toothpaste, renowned for its whitening properties, with the timeless allure of Star Wars, captivating young adults across the galaxy and making oral care an adventurous experience. Inspired by the black color toothpaste & its powerful ingredient story, Darth Vader was picked to grace the packaging, symbolising the power of activated charcoal in our toothpaste to fight stains for whiter teeth.
Star Wars Day is an informal commemorative day observed annually on 4 May to celebrate the Star Wars media franchise created by filmmaker George Lucas. We choose this day to launch the beautiful premium packaging with the campaign – “Embrace the Dark Side” and choose Black Toothpaste for Whiter Teeth.
Dabur India Ltd EVP marketing Abhishek Jugran said “This collaboration, first in Adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb’l Activated Charcoal toothpaste’s proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb’l Charcoal aims to connect with diverse demographics, elevate the grooming experience, and provide shiny white teeth as it is clinically proven to deliver one shade whiter teeth in one week.
We are very happy with the association with Disney as their characters are most watched and loved across GenZ & Millennials which Dabur Herb’l products also cater to.
The limited edition Star Wars pack of Dabur Herb’l Activated Charcoal toothpaste will be available across Amazon starting 1 May.
May the force be with your smile!
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
