MAM
Rohit Shaw boards Havas Media Network as senior vice president
MUMBAI: Rohit Shaw has rejoined Havas Media Network as a senior vice president, a significant move for the integrated marketing strategist. Starting this July, Shaw will be part of Arena Media, focusing on agency relations and key client management.
Shaw’s return to Havas follows a year as senior vice president at Bharat Media & Entertainment group (BMEG), where he spearheaded national planning and strategy, driving client growth and revenue. Before that, he spent two years as a strategic client lead consultant at Havas Media group.
His extensive career includes a three-year tenure as senior marketing manager – consumer marketing strategist at Dabur India Ltd, where he managed marketing strategy and media deployment for multiple successful brands. Prior to Dabur, Shaw was the senior manager and head of media marketing at Jubilant FoodWorks Ltd., overseeing marketing communications for Domino’s India and providing strategic recommendations based on market intelligence
Shaw’s agency experience also includes roles at GroupM, where he was an associate director of business and business group head, managing media requirements for brands like Paytm and Dabur. He also served as a business group head at Dentsu Aegis Network, handling accounts for Microsoft, Nokia, and General Motors.
Early in his career, he worked as a media planner for Emami Ltd, managing brands such as Boroplus and Navratna, and held an assistant manager position in business development at Consim Info Pvt Ltd.
Shaw’s appointment is expected to bolster Havas Media Network’s client engagement and strategic capabilities, leveraging his deep understanding of digital marketing, media planning, and consumer behaviour.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
