MAM
Cylndr India delivers CGI TVC for Boroplus Soft launch
MUMBAI: Winters are synonymous with cozy sweaters, warm beverages, and, yes, dry skin woes.
But this year, Boroplus is ditching the mundane for the magical.
The iconic winter trusted skincare brand has teamed up with Cylndr India—an advertising and digital storytelling production studio run by CEO Umesh Bopche — to unveil its Boroplus Soft moisturising cream in a way never seen before. With a stunning CGI-driven campaign, the duo has transformed a winter essential into a vibrant visual masterpiece, proving that skincare can be as fun as it is functional.
Who knew moisturising could steal the spotlight this season?
Using advanced CGI techniques, the video brings the product and its natural ingredients to life, creating a vibrant and seamless visual story. The film highlights the cream’s transformative moisturising properties while showcasing Cylndr’s technical precision and creative prowess.
For this project, the concept note came directly from Emami, and Cylndr’s in-house team of over 50 skilled CGI and VFX artists delivered an immersive and interactive experience aligned with the brand’s vision.
Harbouring a robust portfolio, Cylndr India has produced content for leading brands like Samsung, Nippo Batteries, Rollick Ice Creams, Evocus, Linc Pen, and Luminous Solar. It integrates the latest animation tools and artificial intelligence into its production process.
The Boroplus Soft project represents Cylndr’s commitment to impactful storytelling and cutting-edge visuals.
Watch the CGI film here: Cylndr India
