MAM
Cylndr India delivers CGI TVC for Boroplus Soft launch
MUMBAI: Winters are synonymous with cozy sweaters, warm beverages, and, yes, dry skin woes.
But this year, Boroplus is ditching the mundane for the magical.
The iconic winter trusted skincare brand has teamed up with Cylndr India—an advertising and digital storytelling production studio run by CEO Umesh Bopche — to unveil its Boroplus Soft moisturising cream in a way never seen before. With a stunning CGI-driven campaign, the duo has transformed a winter essential into a vibrant visual masterpiece, proving that skincare can be as fun as it is functional.
Who knew moisturising could steal the spotlight this season?
Using advanced CGI techniques, the video brings the product and its natural ingredients to life, creating a vibrant and seamless visual story. The film highlights the cream’s transformative moisturising properties while showcasing Cylndr’s technical precision and creative prowess.
For this project, the concept note came directly from Emami, and Cylndr’s in-house team of over 50 skilled CGI and VFX artists delivered an immersive and interactive experience aligned with the brand’s vision.
Harbouring a robust portfolio, Cylndr India has produced content for leading brands like Samsung, Nippo Batteries, Rollick Ice Creams, Evocus, Linc Pen, and Luminous Solar. It integrates the latest animation tools and artificial intelligence into its production process.
The Boroplus Soft project represents Cylndr’s commitment to impactful storytelling and cutting-edge visuals.
Watch the CGI film here: Cylndr India
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
