MAM
Crime specials on Star News rule the roost across news channels
MUMBAI: Crime shows across news channels are no doubt garnering eyeballs, but it is Star News that has emerged the winner as far as these shows are concerned. The latest Tam ratings show that Red Alert, the channel’s weekly crime show, has occupied the number one slot across all news channels. And Sansani, a daily crime news bulletin, has marked a sensational debut capturing a whopping 23 per cent market share.
A look at the week 48 cumulative channel shares of crime shows on the top four news channels show that Star News is far ahead of the others. The combined channel share of the channel’s crime programmes (Red Alert and Sansani) is 4.60. Aaj Tak comes second with a 3.20-combined channel share for its crime shows (Vaardat and Jurm). On the other hand, Zee News and NDTV India occupy the third and fourth place with combined channels shares of 2.04 and 1.53 respectively. Significantly, in terms of overall time spent in the HSM 15+ category for week 48, Star News shares the numero uno spot with Aaj Tak at 32 minutes, while Zee News stands with 27 minutes.
Sansani, which was launched on 22 November has been very well received by viewers in its debut week itself. The bulletin is telecast at 11 pm (Monday – Friday) and has contributed to a whopping growth of 154 per cent in channel share at its time slot. This significant growth in channel share is primarily due to the induction of new audiences by the bulletin, which has also led to a growth in the share of the category, which stands at 56 per cent.
Red Alert has garnered a 49 per cent market share at its time slot making it the number one show not only at its time slot but also across news channels for the entire week. Aaj Tak’s Jurm comes in second with a 27 per cent market share at its time slot.
Star News brand director Keertan Adyanthaya was quoted in an official release as saying, “We believe in reporting news that is relevant to and makes a difference in our viewers’ lives. This philosophy coupled with our investigative prowess has led to the popularity and acceptance of Red Alert and Sansani. The latest ratings are just a reflection of the confidence the viewers have reposed in us when it comes to news.”
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
