MAM
Crime specials on Star News rule the roost across news channels
MUMBAI: Crime shows across news channels are no doubt garnering eyeballs, but it is Star News that has emerged the winner as far as these shows are concerned. The latest Tam ratings show that Red Alert, the channel’s weekly crime show, has occupied the number one slot across all news channels. And Sansani, a daily crime news bulletin, has marked a sensational debut capturing a whopping 23 per cent market share.
A look at the week 48 cumulative channel shares of crime shows on the top four news channels show that Star News is far ahead of the others. The combined channel share of the channel’s crime programmes (Red Alert and Sansani) is 4.60. Aaj Tak comes second with a 3.20-combined channel share for its crime shows (Vaardat and Jurm). On the other hand, Zee News and NDTV India occupy the third and fourth place with combined channels shares of 2.04 and 1.53 respectively. Significantly, in terms of overall time spent in the HSM 15+ category for week 48, Star News shares the numero uno spot with Aaj Tak at 32 minutes, while Zee News stands with 27 minutes.
Sansani, which was launched on 22 November has been very well received by viewers in its debut week itself. The bulletin is telecast at 11 pm (Monday – Friday) and has contributed to a whopping growth of 154 per cent in channel share at its time slot. This significant growth in channel share is primarily due to the induction of new audiences by the bulletin, which has also led to a growth in the share of the category, which stands at 56 per cent.
Red Alert has garnered a 49 per cent market share at its time slot making it the number one show not only at its time slot but also across news channels for the entire week. Aaj Tak’s Jurm comes in second with a 27 per cent market share at its time slot.
Star News brand director Keertan Adyanthaya was quoted in an official release as saying, “We believe in reporting news that is relevant to and makes a difference in our viewers’ lives. This philosophy coupled with our investigative prowess has led to the popularity and acceptance of Red Alert and Sansani. The latest ratings are just a reflection of the confidence the viewers have reposed in us when it comes to news.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
