Brands
Cox & Kings plans romantic trail based on Jab Harry met Sejal
MUMBAI: Bollywood fans, after watching a film, always fancy about visiting the beautiful foreign locales where the movie is shot. Cox and Kings, a leading leisure and education travel group with operations in 22 countries, has introduced a special romantic trail to Europe based on the film Jab Harry met Sejal.
The package has been announced well in advance before the release of the film which is slated to release on 4th Aug 2017. The tour is a bunch of exquisite experiences at some of the most beautiful and charming destinations in Europe such as Prague, Budapest and Amsterdam. Here’s a chance for the Bollywood lovers to visit the beautiful locales even before the movie hits the theatres as the first departure of the tour is scheduled on 31 July 2017.
The story of the film revolves around Harry and Sejal’s journey across Europe which is full of love, life, thrill, fantasy and the voice within. Similar to the lead protagonists in the film portrayed by Shahrukh Khan and Anushka Sharma, you can also enjoy the experience of falling in love through Cox & Kings’ Jab Harry Met Sejal excursion. Highlights of the tour include:
• A guided walking tour of Prague, the city that depicts the hilarious relationship which Shah Rukh Khan’s Harinder Singh Nehra shares with Anushka Sharma’s Sejal. Commence your exploration of this city with the imposing Prague Castle, Royal Castle, gothic St. Vitus Cathedral, the Royal Palace and the gardens, the famous Astronomical Clock, a special High tea organised for you at the famous Hotel Intercontinental and mouth-watering dining experience
• A guided highlight city tour of Fairy-tale, picturesque and charming Cesky Krumlov- one of the most beautiful towns in Europe. Also experience a Pub crawl tour and dive into the city’s legendary nightlife together with an international crowd of fellow travellers from across the world and highly motivated party guides
• Orientation tour of Bratislava- the greater metropolitan area
• A guided highlight city tour of Budapest- explore the locales of the city where the movie has been shot, admire the World Heritage sights of Buda Castle and the Castle District, walk along the Fisherman’s bastion for superb views of St. Stephen’s cathedral, Hero’s square the Danube embankment and the Chain bridge, explore the famous cafes
• Amsterdam- a canal cruise, Zaanse Schaans- for Windmill, Clogs, Cheese, Madurodam – an enchanting miniature city that features the best of the Netherlands
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
