MAM
Covid care: Borosil extends helping hand to kin of deceased employees
MUMBAI: With the country battling an upsurge of Covid2019 cases, several companies have been rolling out aid and compensation for employees and their families impacted by the pandemic.
Borosil Ltd and Borosil Renewables have said that in the event of an employee losing their life due to Covid2019, his or her family will continue to receive the salary for the next two years. The company will also take care of the education of the deceased employee’s children “till their graduation in India” the glassware company said. The family members will also be eligible to receive other additional benefits the employee is entitled to, said the brand.
A statement to the effect from Borosil Ltd’s managing director Shreevar Kheruka was shared on the company’s social media handle.
A statement from our Managing Director @ShreevarKheruka https://t.co/j5MKigEbns
— Borosil (@Borosil) April 30, 2021
The statement read, “We have lost four employees to this dreadful pandemic. Their names are Santosh Chalke, Vijay Shirsath, Tushar Panchal and Shiv Shankar Bisht. The sadness for these losses is indescribable.
In order to reassure our employees, we have announced that the family of any employee of Borosil Ltd and Borosil Renewable Ltd and their subsidiaries will be given two years of salary in the event of an unfortunate demise owing to Covid2019. In addition to this, the education of the children of the employee will be paid till graduation in India.
The above is no comparison to the scale of the loss, but hopefully will allow the family enough time to process the bereavement and reorient.
I strongly believe that the real assets of Borosil are not reflected on our Balance Sheet at all. We need to protect these assets in whatever way we can. I hope this move is a step in that direction.
This too shall pass and we will emerge into a better tomorrow!”
Last week, gig services marketplace Urban Company also announced it had set up the Mohit Agrawal Covid Relief Fund in memory of the company’s director of engineering who passed away due to Covid2019. The company has partnered with Srinidhi Foundation to set up the relief fund that will provide medical assistance and bereavement support to Urban Company’s gig workforce and their families. The company’s co-founder Abhiraj Singh Bhal took to Twitter to share the news.
@urbancompany_UC has setup the Mohit Agrawal COVID Relief Fund, in the memory of our departed colleague @agr_mohit . This fund will be used for helping our service partners, their families and our community with medical assistance and bereavement support.https://t.co/Gg7KN0zvkv pic.twitter.com/nhhEhTsfMW
— Abhiraj Singh Bhal (@abhirajbhal) April 30, 2021
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
