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Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

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MUMBAI: Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and international awards under his belt. In his long and successful career, he has left his mark on brands like Samsung, Adidas, Grants, Apollo Munich and Jet Airways.

Contract Advertising CEO Raji Ramaswamy said, “I am delighted to welcome Sagar Mahabaleshwarkar as the chief creative officer responsible for guiding the creative output of Contract in the digital age. He is a seasoned new age creative leader who has the finest art and design sensibilities. He has worked on some of the biggest brands in the country across both traditional and new media platforms and excelled in every one of them. He has a deep understanding of digital and technology with a strong belief that the future lies in the meeting of the two. He has built strong integrated teams in his earlier roles and we are confident that he will take the agency to the next level as an integrated agency of the future with big ambitions”.  

On his appointment, Mahabaleshwarkar said, “The vision of Contract and the direction that JWT group is taking globally, is to make brands agile and to make brands purposeful. That’s a dynamic shift which is challenging and forward looking. Having worked on a winning note in a highly competitive, tech-first consumer business for the last three years, I am confident the shift is in the right direction.”

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J Walter Thompson chairman and group CEO Tarun Rai said, “We have been in discussions with Sagar for the last few months. And I am very happy that we have him on board, finally. Sagar is an industry stalwart who has built his reputation over the years across many agencies in India and abroad. He is the ideal creative leader to take Contract to the next level and make it a creative powerhouse.”  

"I would like to thank Ashish Chakravarty for providing Contract with the creative leadership and support and in getting us to where we are today. I would also like to wish him the very best for the future,” Ramaswamy added.

Contract's erstwhile CCO, Ashish Chakravarty, is moving to McCann Worldgroup.

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Brands

Pocket FM elevates Lalit Gangwar to COO to drive global growth

Founding member to lead operations, monetisation and expansion across markets

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MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.

In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.

Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.

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He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.

Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.

Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.

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As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.

With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.

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