Ad Campaigns
Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign
Mumbai: With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness and consideration for its ground-breaking multi asset allocation in the coffee category. With a carefully selected mix of media channels and a thoughtfully planned campaign, Platinum Outdoor successfully captured audiences’ attention in three cities. This left a lasting impact on outdoor advertising while underlying the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
Continental Coffee Private Limited is a subsidiary of CCL Products (India) Limited, founded to deliver not only the one of the finest coffee in the world but also customised coffee options for each customer. With infrastructural backbone and a global client repertoire in over 100 countries, with more than 1200 Cups of Continental Coffee consumed every second across the globe.
To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. Using these iconic placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand’s relationships with distributors, Continental Coffee’s outdoor campaign achieved a mutually beneficial environment for sustained success. In addition to achieving significant visibility and impact among consumers, it also cultivated a mutually beneficial environment for sustained success.
Speaking on the campaign, Continental Coffee CMO Raja Chakraborty commented, “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.
Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.
Platinum Outdoor is a part of Madison World, India’s homegrown communication agency established in 1988 that operates several brands in OOH including MOMS, activation specialist – Madison TURNT, rural specialist – Anugrah Madison and retail specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
