As young consumers seek sharper experiences, India’s F&B market is moving from menus to micro-categories
Tata Starbucks sees stronger sales momentum as it prepares to deepen its city presence
Centenary TVC traces India’s changing eras through a cup of Narasu’s coffee
Brand positioning and packaging aim to give carbonated coffee a new voice
Brand blends AR, smart dispensers and giveaways to celebrate tea and coffee moments.