Brands
Collective minds as Collective Artists Network sets stage for media power play
MUMBAI: When content meets culture and creators meet code, you get a media revolution in the making. Collective Artists Network, long known for its fingerprints across India’s pop-cultural pulse, has officially put a name to what it’s already been quietly building: a full-blown media network that spans platforms, talent, tech, and taste.
But don’t call it a pivot. This is less a launch than a loud confirmation of Collective’s growing dominance across original storytelling, social influence, and digital-first innovation.
From viral storytelling brands like Terribly Tiny Tales and campus connector Under 25, to creator engine Big Bang Social and AI-optimised visual platform Galleri5, the Collective universe is already humming. Add to that new launches like Rashmika & Ru (with TTT), Marathi Minded (with Neel Salekar), and Not Funny (a creator-led comedy brand with Funcho), and you’ve got a content slate that’s part Netflix, part Reddit, part desi dopamine machine.
And speaking of machines, meet Kavya Mehra and Radhika Subramaniam, Collective’s two AI-powered creators. They don’t blink, but they do reflect. Kavya’s all about modern parenting and daily life dilemmas, while Radhika decodes digital youth culture. Far from novelty avatars, they’re a peek into the company’s ambitions in synthetic storytelling and culturally responsive AI.
Adding another layer to its expanding digital dharma is the launch of Sanatani Dharma, a bold new channel that dives deep into Indic tradition, mythology, rituals, and spiritual modernity. It’s Collective’s play to own a space where very few digital-first brands have dared to venture where the Ramayana meets reels, and Vedic wisdom meets algorithmic discovery.
As Collective scales, it has brought in seasoned content veteran Sudeep Lahiri as head of channels and distribution to steer the ship across creator and platform ecosystems. With Collective’s stronghold on distribution spanning owned platforms, newsletters, and creator networks the move marks a serious upgrade in operational firepower.
Meanwhile, Galleri5, the group’s creative tech arm, is busy building tools that can sniff out trends, benchmark creative performance, and test drive synthetic content helping creators and marketers stay two scrolls ahead of the curve.
“In today’s world, new media is about owning eyeballs and through our content, distribution, and influence, we intend to become the media network that defines attention. We have always understood the pulse of pop culture, reflecting it when needed, and influencing it when it matters most,” said Collective Artists Network founder and group CEO Vijay Subramaniam.
With thousands of creators, millions of impressions a month, and a content strategy that swirls together storytelling, software, and spirituality, Collective Artists Network is sketching out a new blueprint for Indian media, one where every like, loop, and live session is just another piece of a much bigger cultural puzzle.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
