MAM
Coca Cola unleashes new Thanda campaign
MUMBAI: Coca Cola has been very successful in its attempts to associate the drink with the cold factor courtesy the slogan Thanda Matlab Coca-Cola. Now the beverage is all set to unveil its new campaign Piyo Thanda, Jiyo Thanda from today.
An official release informs that by making Coke synonymous with Thanda, the company was able to gain first-mover advantage in a large untapped pool of consumers unfamiliar with the soft drink category.
The new campaign Piyo Thanda, Jiyo Thanda deals with what it means to be a youth in an urban context.
The launch commercial features Vivek Oberoi and Aishwarya Rai – seen together on screen for the first time. The TV commercial will be supported through an integrated marketing programme of print, outdoor, cinema and ground activation.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
