Brands
Coca-Cola launches a limited edition bluetooth-enabled gift bottle
Mumbai: Coca-Cola India has rolled out a technological product innovation-a “locked” Coke, which is a limited edition bottle of the beverage for the festive season. The “locked” bottle is fitted with a special bluetooth-enabled cap that is programmed to open only in the presence of the sender’s mobile phone.
The concept is in line with Coke’s recent “#MilkeHiManegiDiwali” campaign, which encourages consumers to meet and celebrate this Diwali in-person. The innovation will be brought to life by a 360-degree campaign, including a series of digital films and partnerships with popular influencers.
This is a first-of-its-kind product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. The bottle can be ordered via a website by filling in the gift recipient’s residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender’s mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.
Speaking about the initiative, Coca-Cola director of marketing Kaushik said, “We at Coca-Cola are excited to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new “locked” bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”
Ogilvy India chief creative officer Sukesh Nayak added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
