MAM
CNBC-TV18 to have a distribution head
Mumbai: CNBC-TV18 has hired a head of distribution, ahead of the launch of its Hindi business news channel.
The two channels, however, will continue to be part of the Zee-Turner distribution bouquet. The responsibility of the distribution head will be to liaison with the Zee-Turner team.
Sisir Pillai, who was chief of the film exhibition division in Metalight Productions, has been hired to head the distribution team. He will be reporting to the marketing head and may have a small team.
Walt Disney and NDTV have set up dedicated distribution teams, despite being part of distribution bouquets. The idea is to monitor the distribution growth and placement of the channels.
With cable networks getting choked in bandwidth, new channels are fighting to get carried to consumer homes. One way out is to join an existing bouquet. But as distribution bouquets are becoming larger, channels feel the need of having their own team to provide specific attention. A dedicated distribution team will interact with cable operators on a regular basis to try and push the channels in a crowded environment.
But CNBC-TV18 has no such plans of setting up a dedicated distribution team the way Walt Disney is doing, says chief executive officer Haresh Chawla. “We are not having such plans as Walt Disney. We are launching a new channel. So we have added a distribution head who will form part of the marketing team.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
