MAM
Club Mahindra strengthens presence in Southeast Asia
Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays and Resorts India Ltd (MHRIL), has expanded its footprint in Southeast Asia by partnering with resorts in Vietnam and Indonesia to offer rooms to its members. The partnership will offer members access to two exquisite resorts in Vietnam – Citadines Pearl Hoi An, and Citadines Bayfront – and one in the exotic enclave of Bali, Ayodya Resort. This strategic move reaffirms Club Mahindra’s steadfast commitment in providing unforgettable holiday experiences and reinforces its position as the go-to destination for travellers seeking unparalleled experiences across Southeast Asia.
Over the years, the group has successfully set a strong foothold in resorts across Southeast Asia including Cambodia, Indonesia, Malaysia, Singapore, Thailand, and Vietnam. With these new partnerships, Club Mahindra now offers leisure holidays at over 12 resorts in Southeast Asia and overall, at 60+ destinations internationally.
Citadines Pearl Hoi An, nestled on the enchanting An Bang Beach, offer a tropical haven where classical architecture seamlessly blends with contemporary comforts. A mere 10-minute escape to the UNESCO World Heritage Site of Hoi An Ancient Town, guests can immerse themselves in boat tours, night walks, Tra Que village exploration, and exhilarating water sports. The resort, adorned with top-notch amenities, boasts an expansive outdoor swimming pool, beach activities, and a tennis court for outdoor enthusiasts, providing the perfect backdrop for a leisurely retreat. Members can book the resort through the Web and App for Check-Ins starting 13 Jan 2024.
Citadines Bayfront exudes elegance and Vietnamese charm, enticing guests with pampering at Manu Spa and seafood delights at Ngon Gallery Seafood Buffet. Conveniently located 35 km from Cam Ranh International Airport, this resort promises a swift 40-minute journey to a coastal escape, surrounded by the serenity of Long Son Pagoda and the excitement of Vinpearl Amusement Park. Members can book their stay at Citadines Pearl Hoi An Web and App for Check-Ins starting 14th Jan 2024.
Ayodya Resort in Bali, a Balinese water palace-inspired haven sprawling across 29 acres, captivates visitors with landscaped gardens and an unrivalled beachfront experience. The resort is strategically located near Uluwatu Temple and Garuda Wisnu Kencana (GWK) Cultural Park, offering guests a cultural feel and breathtaking oceanic views. Bookings are open on the Web and app for Check-Ins starting 13 Jan 2024.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
