MAM
Club Mahindra onboards Megalodon as its AI creative tech partner
Mumbai: In a move set to redefine creative marketing in the hospitality sector, Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited (MHRIL), has announced a strategic partnership with Megalodon, India’s leading AI Creative Tech company. This collaboration aims to leverage cutting-edge artificial intelligence to enhance Club Mahindra’s creative output and marketing reach, setting new standards for customer engagement and brand visibility.
Club Mahindra, a leader in the Indian hospitality sector aims to harness the power of AI to create personalised, immersive, and memorable experiences for its members in the digital domain.
Expressing her enthusiasm about the partnership, Megalodon founder Rashi Agarwal said, “Collaborating with Club Mahindra allows us to showcase the transformative potential of AI in the hospitality industry. We are excited to bring our innovative solutions to such a respected brand and look forward to achieving remarkable outcomes together.”
Since the inception of the partnership, Megalodon has been instrumental in revolutionizing Club Mahindra’s marketing campaigns. The collaboration has focused on the development of AI-driven creative assets, including static and video campaigns that resonate deeply with the target audience. These AI-powered creatives have significantly boosted brands digital presence.
Megalodon co-founder & chief creative officer Sahid SK added, “AI is revolutionizing the way brands connect with their audiences. Through this partnership, we aim to set new benchmarks in customer interaction and satisfaction within the travel sector. Our AI-driven creatives are designed to captivate and engage, creating unforgettable experiences for Club Mahindra’s members.”
This partnership is a testament to Club Mahindra’s commitment to innovation and excellence in delivering unparalleled vacation experiences. As Megalodon continues to integrate advanced AI technologies into their creative processes, both companies are dedicated to exploring new possibilities and driving sustained growth in the hospitality industry.
Megalodon, under the leadership of Rashi Agarwal and Sahid SK, is renowned for its innovative integration of AI with creative technologies. Rashi Agarwal, with 17 years of expertise in marketing and communications, and Sahid SK, India’s top AI creator, has consistently pioneered solutions that transform brand communication and engagement strategies.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
