MAM
Chennaiyin FC introduces official ‘club membership’ on BookMyShow
Mumbai: After two years, fans will return to the Marina Arena to support Chennaiyin FC in the Indian Super League (ISL). In a bid to celebrate the occasion and welcome their fans, Chennaiyin have introduced a club membership ahead of the 2022/23 Indian football season. This enables the fans to engage with the club better. The membership will be available across two categories: Gold and Silver. The official membership will be available exclusively on BookMyShow till 17 September, 2023.
The membership card of both packages can be utilised as a match ticket that provides members with access to all ten Hero Indian Super League phase games at the Marina Arena at the cost of eight. Both packages also include a personalised membership card that reflects the member’s respective tier in addition to their name.
The Gold Membership card offers the fans additional luxuries which include:
A personalised 2022/23 CFC Home Jersey with the member’s name and number printed.
Access to one senior team training session followed by meet & greet with CFC players.
20 per cent discount on official CFC fan wear by Suditi and a 25 per cent discount on official CFC merchandise by fully filmy.
CFC soccer schools voucher.
Vouchers from CFC sponsors and partners.
Chennaiyin FC co-owner Vita Dani said, “Through this initiative, the two-time ISL champions aim to build bridges between the club and its fans and help them become more than just spectators.”
Chennaiyin FC will kick off their campaign for the new season against ATK Mohun Bagan in Kolkata on 10 October, followed by the much awaited clash against Bengaluru FC at the Marina Arena on 14 October.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
