MAM
Cheil India hires Sudhir Das as senior executive creative director
Mumbai: Cheil India, an advertising agency has announced the appointment of Sudhir Das as Sr executive creative director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.
In his current role, Sudhir will be reporting to Cheil India CCO Vikash Chemjong and will be based out of the agency’s Gurgaon office.
Sudhir has been in advertising for two-plus decades, in agencies like Publicis, McCann, Leo Burnett, and Dentsu WebChutney, winning around 100 national and international awards along the way. His previous role was group executive creative director at Dentsu Creative.
Sudhir has created advertising for some of India and the world’s most popular brands including Coca Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC and Uber. Along the way, he has been part of campaigns like ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’, ‘Cardekho Back-Off’, ‘Airtel 175 Replayed’ and ‘Motorola Deep Connect’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to social and tech innovations.
A proud geek, he is extremely interested in tech and using it new and interesting ways to create social conversations.
Cheil India CCO Vikash Chemjong said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.
But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer. A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story.”
Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”
Cheil SWA group COO Sanjeev Jasani added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
