Brands
Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva
Mumbai: Organic Tattva, a pioneering organic food brand committed to delivering purity and nourishment through their organic flour and pulses range of products proudly announced chef Vikas Khanna as their champion to promote organic flour and pulses. Building on synergies, OT and chef Khanna are committed to promote health-conscious living and ethical consumption.
Organic Tattva, a leading provider of naturally grown and 100 per cent certified, authentic organic food has taken the first step towards educating and building differentiation amongst consumers with chef Vikas Khanna for the organic flour and pulses category. Today’s consumer is aware and conscious of healthy choices while at the same time, there is increased awareness around switching to purity and thus preferring organic over the regular counterparts in the market.
Vikas Khanna expressed enthusiasm about partnering with Organic Tattva, stating, “I am thrilled to align with Organic Tattva, a brand that shares my passion for promoting wellness and ethical living. Together, we aim to inspire consumers to adopt healthy eating habits while emphasising the importance of choosing organic, wholesome foods for a balanced and sustainable lifestyle. I value this partnership more as the overall impact on our agricultural land and future is immense .”
Excited to share this news, Organic Tattva co-founder Kriti Mehrotra expressed, “We are opening 2024 on a beautiful note of collaborating with Chef Vikas Khanna who is a testimony to great taste, healthy living, and sustainability. A true son of the soil he has been a brilliant advocate of going back to roots and his honest approach to promoting healthy living has encouraged us to join hands and make genuine impact on the food choices of the consumer. His dedication to health and wellness perfectly aligns with our values, and we are confident that this collaboration will resonate with our consumers.”
The partnership and the communication for the same was put together by Maximus Collabs, a Mumbai-based creative agency and production house. The upcoming ad campaign featuring Vikas Khanna will be launched across various media platforms, showcasing the fusion of creativity, culinary artistry, and organic living.A perfect blend to healthy and hearty living.”
Sharing insights on the partnership, Maximus Collabs director Manisha Singh expressed, “Our collaboration with both Organic Tattva and Chef Khanna is defined by creativity, innovation, and a shared passion for excellence and promoting the purpose behind the business. Together, we have strived to create an impactful campaign that will resonate with audiences and help them adapt to changes which are as basic as switching to the right ingredient and making more informed choices.”
As a part of the collaboration, a teaser was released on chef Vikas Khanna’s Instagram handle that focussed on adulteration and asking viewers to share their views on “Bharat Ka Asli Swaad.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
