MAM
Chef Kapoor-promoted Food Food bolsters ops with Amagi Cloudport
MUMBAI: Amagi, a leader in cloud-managed playout services and targeted advertising for TV and OTT, has announced that celebrity master chef Sanjeev Kapoor-promoted food and lifestyle channel, Food Food, has deployed Amagi’s Cloudport edge playout platform to launch its new international feed.
“Since we launched in 2011, Food Food channel has been building an enviable viewership, not only in India, but also across the U.S., Canada, UAE, Qatar, and Mauritius,” said Sanjeev Kapoor, co-founder and director, Food Food. “However, till now, we had been broadcasting a common feed to all our markets of operations. Owing to popular demand for our programming, creating dedicated international feeds was a natural step in consolidating our position as a food and lifestyle channel of choice.”
“Using traditional broadcast models, Food Food channel would need to create a separate playout infrastructure for each international market. This would not only be expensive, but it would also limit the channel’s ability to scale rapidly in new markets. In contrast, Amagi Cloudport is a low capex and opex cloud broadcast model, with unprecedented scalability to expand into non-contiguous geographies as needed by Food Food channel,” said K.A. Srinivasan, co-founder, Amagi.
Amagi enabled Food Food channel to push all its content assets to a secure Amazon Web Services cloud. Using a web-based UI, the channel’s operations team was able to import schedules, add dynamic graphics, create playlists, and manage the entire content asset library to create a new international feed. Amagi installed its Cloudport edge playout servers at operator headends. Through a simple business internet connection, playout-ready content was pushed to the edge servers. The server then played out the content as per defined playlists and schedules, offering audiences a feature-rich, world-class playout and viewing experience, in HD format, 24×7.
The channel’s international feeds using Amagi’s cloud technology are distributed in the U.S. through Dish TV, and in Mauritius via Mauritius Telecom. “Amagi made it simple and cost-effective, helping us to launch entirely new feeds in less than two months. Further, with its edge-based playout architecture, we now have the ability to localize content in the U.S. and Mauritius, and support regional advertisers in the future”, added Kapoor.
Since all its content is now on the cloud, Food Food channel can easily expand into new geographies, significantly reducing go-to-market timelines. From any remote location, the operations team at Food Food can manage the entire channel operations through a simple, yet sophisticated, web-based UI.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
