Ad Campaigns
CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign
MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers.
CenturyPly, which enjoys a premium reputation and trust among its existing and prospective customers, has designed the communication campaign to reinforce the brand commitment to core equity of strength, quality and aesthetic, in its entire range of household products like ply, laminate, veneer and doors.
The campaign depicts the everyday life of Indian households focusing on a quintessential family with anger management issues who subjects their furniture to extreme stress but those continue to withstand these antics with characteristic elan and continue to be the cynosure of all eyes. Viewers will identify with the family, the intentional as well as unintentional stress that furniture are subject to inside home and that they remain tension and worry free if they have chosen Centuryply for their furniture.
The video highlights the brand ethics and highly durable products when the furbished room remains undamaged even after those unintentional tortures on the furniture. The brand film showcases how the brand resonates with the attributes popularly associated with, promising trust, stability, efficiency and loyalty towards its consumers with a note of laughter – a brand which proudly claims ‘Sab Sahe Mast Rahe’.
The film has been directed by renowned director Prasoon Pandey whose master touch is well captured in the hilarious take on the family situations.
CenturyPly has partnered with highly popular regional shows, regional and national business news channels during prime time to deliver the impact, reach and frequency in its targeted segment. The campaign will also be promoted across leading multiplexes and will be highly visible in relevant online platforms.
Regarding the campaign, CenturyPly executive director Keshav Bhajanka said, “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressing scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide range of aesthetic designs. We aim to elevate the trust in our consumers as Centuryply products keeps its promise with waterproof, scratchproof, fire-resistant, bacteria proof products – assuring a completely worry-free experience for customers.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
