Brands
CenturyPly forays into Indian E-commerce market via Flipkart
MUMBAI: Century Plyboards (India) Ltd forayed into the Indian e-commerce platform by associating with e-commerce giant, Flipkart. This is a first-of-its-kind association where the country’s leading building material company has stepped into the e-commerce service to leverage the spike in online shopping and digital consumption amid the Covid2019 pandemic.
Initially, the product lines available from CenturyPly on Flipkart are those of Club Prime, Sainik 710 and Sainik MR to which more variants will be added with time. These products will be exclusively available for consumers in Bangalore, Hyderabad and Chennai, while the company learns to be mulling scaling it up to other cities in the near future.
Consumers sometimes get duped while buying plywood from the offline retail market due to the presence of duplicate products in the market. This issue of authenticity and quality will be completely addressed while buying online as consumers will buy directly from CenturyPly, a brand that always shows commitment and loyalty towards its consumers.
Since Covid2019 has impacted business across all sectors, this is a welcome step as this would open a lot of opportunities for both sellers and consumers. The association will benefit consumers for letting them browse CenturyPly products without travelling to local shops and risking contact with outsiders.
Navarun Sen, President, Panel division said, “Given the current growth in the consumption of digital platforms, our association with Flipkart couldn’t have been timed better. While most consumers are reluctant to visit stores physically, are not sure of the quality of products, this initiative will make shopping of plywood hassle-free for them. We are expecting that this association will definitely help us reach our consumers better and add momentum to our business.”
Through this association with one of the most widely used e-commerce sites, Flipkart, the company is aiming to reach the increasing number of net-savvy consumers along with widening business opportunities in Indian plywood market.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
