MAM
CenturyPly is back with CenturyPly Heroes 2019; Celebrating the indomitable spirit of the carpenters
MUMBAI: In a bid to reiterate the commitment towards excellence, CenturyPly, the largest manufacturer of plywood and decorative laminates, is back with its annual award-winning campaign CenturyPly Heroes.
This is an initiative at the company’s end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory. This year, the company is celebrating carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This initiative also confers with the importance of ‘Dhakis’ in the Durga Puja highlighting the emotion and sentiments of the community.
The carpenter community works relentlessly behind the scenes on any project to not only meet deadlines but also the design aspirations find their expressions in their exquisite workmanship. Through CenturyPly Heroes, the company to reaffirm their commitment towards the betterment of the carpenter community by recognizing their efforts and intense passion towards their work.
There are hundreds of carpenters, whose inspirational stories motivate us to see the brighter side of life. Their invincible spirit and tireless hope often align the universal forces to transform their virtually impossible beliefs into beautiful realities. Celebrating this determination, the company has curated a short film and will invite people to watch, like, share a short film hashtagged #CPHeroes on its Facebook page, CenturyPlyOfficial, and on its YouTube page, CenturyPly1986. This is a conscious effort at CenturyPly’s end to engage more people with the carpenter to appreciate and respect their contribution and commendable artisanship, in reality.
The film has been timed very well with the advent of the festive season and has surfaced itself as a poignant content amongst the target audience. The film has been shot by Resolution who in turn roped in popular, renowned artists like Mr Rudranil Sengupta and others to act in the film.
The short film will be promoted through CPIL Website, social media assets, YouTube & other publisher’s site. To reach out to the carpenter community and recognise their worth, the video will be shared with CenturyPly’s all empanelled carpenters, contractors, dealers, distributors and employees.
Commenting on the launch of the campaign, Mr. Sanjay Agarwal, Managing Director of CenturyPly said, “We are extremely delighted to announce the advent of CenturyPly Heroes 2019. Continuing the tradition, this year also we aim to touch the lives and add warmth to the real heroes behind all the glitz and glitters of festivals. The carpenters’ are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and restless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and able to connect with the craftsmanship of these carpenters better than before.”
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
