MAM
Cdsl Ipf slams scams with witty investor awareness drive this Diwali
MUMBAI: Marking world investor week 2025, the CDSL Investor Protection Fund (CDSL IPF) has launched a spirited awareness campaign titled ‘Sawaal karo, scams ko slam karo’, urging Indians to take a stand against financial frauds by doing one simple thing, ask questions before investing.
Organised under the aegis of Sebi and the International organisation of securities commissions (Iosco), the week-long initiative (October 6–12) rolled out across multiple platforms, from digital films and Paytm sound boxes to railway announcements, turning everyday moments into gentle reminders to stay alert.
Two specially produced awareness videos anchor the campaign, spotlighting how curiosity can be a powerful safeguard against scams. The message is clear: when in doubt, pause, verify, and question before you click, share, or invest.
Adding an artistic flourish, a 20,000-square-foot rangoli by artist Shikha Sharma brought the campaign’s spirit to life, transforming a symbol of celebration into one of caution and empowerment.
“Through our ‘Sawaal karo, scams ko slam karo’ campaign, we aim to inspire investors to question, verify, and invest wisely,” said Cdsl Ipf secretariat head Sudhish Pillai. “Awareness is your strongest defence, before you invest, pause and verify.”
Cdsl Ipf has long championed financial literacy and investor empowerment through its nationwide Investor Awareness Programmes (IAPs). In FY 2024–25 alone, it conducted 2,526 sessions across 34 states and union territories, reaching over 1.47 lakh participants in 15 languages, a testament to its commitment to building an informed investor base.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
