Ad Campaigns
Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards
Mumbai: Casio India announced the launch of its new “# LiveYourDream” brand campaign for its Casiotone range of beginner music keyboards on Monday.
The cornerstone of the campaign is a digital brand film featuring “Taare Zameen Par” star Darsheel Safary, playing the role of an underdog who is able to rise in the eyes of his peers with the help of the music-playing skills he has developed by learning the Casiotone.
Conceptualised by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which enables the protagonist to realise his desire to play an instrument and garner admiration from his fellow college students. The film is live across all social media pages of the company, including YouTube, Instagram, and Facebook.
The campaign is supported by well-known artists from the music industry, such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh, and singer-instrumentalist Priyanshi Srivastava, who are communicating their own tryst with social recognition achieved through playing a musical instrument.
Commenting on the campaign, Casio India MD Hideki Imai said, “We want to transform young India from a music-loving country to a music-playing country. And we believe that Casiotone will help us take a giant leap towards this goal. Casiotone has an uncluttered interface, which makes it less overwhelming for beginners; its portability and compatibility with the Casio Music Space app means that you can start and continue the learning process anywhere—at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek and colourful to augment the appeal and attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool, and we hope that this campaign instigates Generation Z to pick up one.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
