Digital
Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof
MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform has just dropped the third instalment of its tongue-in-cheek #CoinsVSCashback campaign, and this one crashes into pop culture with horns blazing. Titled ‘GOATies’, the ad spoofs the cult-favourite reality show Roadies, swapping wannabe contestants for a coin-hoarding goat that’s out to prove it’s the “Greatest Of All Time” in savings. Spoiler alert: it’s not.
In a hilariously over-the-top audition setup, the goat struts in to face an unimpressed judge and is promptly schooled on the futility of hoarding reward coins you know, the ones that expire faster than leftovers and rarely offer real-world value. In trademark Roadies fashion, the goat’s dreams are roasted, and the message lands with a headbutt of clarity: real cashback is king the kind you can actually transfer to your bank account, courtesy of Cashkaro.
The punchline? “Change the habit of direct online shopping pehle Cashkaro, phir shop karo.”
This ad follows two earlier viral hits under the same campaign, one Ghibli-inspired and another laced with satire à la Latent all hammering home the same truth: coins voins are all bakwaas, real cashback is with Cashkaro.
Speaking about the campaign, Cashkaro and Earnkaro, co-founder Swati Bhargava said, “At CashKaro, we’re committed to making online shopping genuinely rewarding. Real cashback is money in your bank not coins that expire or come with conditions. With #CoinsVSCashback, we’re not just talking about the problem we’re parodying it, challenging it, and offering a better alternative. ‘GOATies’ is a fun but clear message: if it’s not real cashback, it’s not worth it.”
Cashkaro director of brand & creatives Ishan Agarwal added, “With GOATies, we wanted to tap into a format that’s instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants we, as audiences, used to feel it too. That’s exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today’s younger audiences, making it the perfect creative playground for a satirical yet purposeful message. By spoofing a format so many people relate to, we’re able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro’s identity as the true GOAT of Cashback.”
Created entirely in-house, the GOATies film is a clever cocktail of pop culture, parody, and purchase wisdom. And while the goat may not win the crown, CashKaro certainly takes the throne as the GOAT of cashback.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
