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Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences
MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform...
Mumbai: Bombay Shaving Company (BSC) has signed Rannvijay Singha in an exclusive endorsement deal. The grooming brand has also introduced a video-led campaign, “Take It From...
Mumbai: Viacom18’s youth, music and English entertainment (YME) cluster which operates the channels MTV, MTV Beats, Comedy Central, Colors Infinity and Vh1, has added two more...
Mumbai: Viacom18 YME (Youth, Music, and English Entertainment) cluster stepped into the fast-emerging NFT-verse in January with the extension of its ‘FullyFaltoo’ franchise that went on...
