Digital
CashKaro gets real as it roasts coin gimmicks in cashback reality check
MUMBAI: Cashkaro has just dropped the mic and a few coins in its latest swipe at rewards platform gimmickry. In a witty takedown of digital token theatrics, the cashback and coupons platform has launched a cheeky new ad film that riffs off a viral talent show moment complete with lights, flair, and a whole lot of #bakwaas bashing.
Part of its bold #CoinsVSCashback campaign, the film playfully parodies the over-the-top style of India’s most meme-worthy reality shows but swaps staged drama for sharp satire. The twist? A contestant wins hearts not with a coin-laden gimmick, but by flashing the golden truth: real cashback beats pretend perks every time.
The film pokes fun at reward systems built on ‘digital coins’ which often come with caveats, expiry dates, and fine print longer than your grocery list. Instead, Cashkaro positions itself as the straight-talking champion of value: cashback that lands in your bank account, not buried in some loyalty app limbo.
Talking about CashKaro’s mission to provide real cashback for Indian shoppers, Cashkaro and Earnkaro co-founder Swati Bhargava said, “CashKaro has always stood for real, tangible savings not coins that come with fine print, expiry dates, or usage limits. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that also focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.”
Backed by earlier releases including a Ghibli-style animated film and the quirky GOAT Talks series the campaign builds momentum through creativity and candour. All content has been developed by CashKaro’s in-house Brand & Creatives team.
Reflecting on the creative storytelling approach, Cashkaro director for brand & creatives Ishan Agarwal said, “We wanted to take an instantly recognizable pop-culture flashpoint and use it as a creative lens to cut through the noise. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ in sync with the broader #CoinsVSCashback campaign narrative. As CashKaro steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving users with a message about what truly sets us apart.”
The message is crystal clear (unlike the terms and conditions of those coins): CashKaro gives actual cashback, not empty digital pocket change.
So while other platforms may gamify your shopping into a confusing mess of points and tokens, Cashkaro is keeping it real no talent show theatrics required. With every ad drop, the platform continues to carve a space that’s equal parts entertaining and empowering for India’s deal-hungry digital shopper.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
