Ad Campaigns
CashKaro’s “Aadat Badlo” urges smarter shopping for maximum savings
Mumbai: CashKaro launches its “Aadat Badlo” ad campaign to encourage consumers to adopt smarter online shopping habits for greater savings. The campaign shows how using CashKaro before shopping on platforms like Amazon, Flipkart, Myntra, and Nykaa can lead to significant cashback on top of regular discounts.
The campaign includes three ad films with catchy jingles and relatable scenarios, illustrating that while discounts are available on major online platforms, shopping through CashKaro before checking out can provide additional savings. The campaign’s tagline, “Pehle CashKaro, Phir ShopKaro,” reflects this habit change.
CashKaro’s co-founder, Swati Bhargava said, “We’ve always been passionate about empowering consumers to make informed financial decisions. Our ‘Aadat Badlo’ campaign is a testament to this commitment. We encourage everyone to break free from traditional shopping habits and discover incredible savings via CashKaro. It’s very simple, go via CashKaro to your favourite brand, shop & pay on their site, just how we normally do & we give you cashback on your total order value. We have paid out Rs 1000 crores in cashback & the potential for savings is limitless.”
With over Rs 1000 crores paid out in cash back so far, CashKaro users can transfer the cashback to their bank account or redeem it through Amazon Pay or Flipkart gift cards. The campaign launches just in time for the festive season, helping online shoppers save more through CashKaro.
CashKaro’s director-brand and creatives, Ishan Agarwal added, “Discount plus cashback is the perfect recipe to maximize savings on online shopping, especially during the festive season. Though online shopping in India has skyrocketed in recent years, many shoppers are still missing out on huge savings. Our ‘Aadat Badlo’ campaign encourages shoppers to adopt a smarter approach. CashKaro is like your secret weapon for maximizing savings on everything from beauty and fashion to electronics. It’s not just about discounts only; it’s about smarter shopping habits that benefit everyone.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
