Ad Campaigns
Cashkaro calls out ‘bakwas coins’ in India’s first Ghibli-style ad blitz
MUMBAI: In a world of shiny apps throwing virtual coins like confetti at confused consumers, Cashkaro has just kicked the table over. The company launched India’s first Ghibli-style animated ad on 29 March 2025—and it isn’t holding back. The campaign, all soft watercolours and nostalgic whimsy, fires a not-so-subtle torpedo at every coin-lobbing app out there, declaring, “Coins Are All Bakwas, Real Cashback is Cashkaro Ke Paas.”
Crafted in the distinct, hand-drawn charm of Studio Ghibli’s legendary animations, the ad takes a cheeky swipe at so-called ‘coin rewards’ that sound great until you read the small print. Cashkaro’s message is crystal clear: ditch the point-based faff and get actual money you can spend. The kind you can UPI straight to your bank. No voodoo maths. No expiry dates. No hoops to jump through.
“People are tired of earning Cashback coins that feel more like a gimmick than real savings. Today’s consumers see through marketing fluff and focus on the real value, not just flashy cashback coins that are hard to use. At Cashkaro, we give users ‘Real Cashback’ — real money that can be transferred to the bank accounts and actually spent, rather than being stuck with coins and points that have restrictions. Over the years, we have returned more than Rs 1,000 crore in real cashback to our users, proving that savings should be tangible and beneficial. This campaign is a fun yet powerful way to reinforce that Cashkaro is the real cashback king,” said Cashkaro and EarnKaro co-founder Swati Bhargava.
Cashkaro and EarnKaro director – brand & creative Ishan Agarwal added, We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. The Ghibli-style animation is not just visually stunning but also helps us deliver our message in a fun, engaging, and memorable way. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how Cashkaro stands apart by providing real cashback that users can spend. This campaign cuts through the noise, grabs attention, and helps in connecting with the audience with more lighthearted and visually striking content.”
The brand has already returned over Rs 1,000 crore in cold, hard cashback to users. No coins. No unicorn dust. Just plain, honest cash.
Watch the ad here:
Cashkaro’s move comes as users grow weary of reward structures more complicated than a Christopher Nolan plot. The company continues to partner with platforms like Amazon, Flipkart, and Myntra, ensuring cashback is always just a click away. With this bold, artsy swipe at the competition, the message is clear: enough of the pretend points. Let’s talk rupees.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
