Brands
Casagrand bats for a third term with Sourav Ganguly as brand face
MUMBAI: From test matches to testaments of trust, Sourav Ganguly is playing a long innings off the pitch this time, as the face of Casagrand for the third year running. South India’s leading real estate developer, Casagrand, has extended its partnership with the cricketing icon, reaffirming its national ambitions with a familiar, dependable face. With its eyes set on expanding footprints in Chennai, Bengaluru, Hyderabad, Pune, and Coimbatore, the brand is sharpening its game plan and who better than the man who redefined Indian leadership on the field?
Known for his fearless captaincy and ability to build winning teams, Ganguly echoes Casagrand’s own growth story: bold, strategic and future-focused. “A home isn’t just a structure, it’s a dream nurtured,” said Ganguly. “Casagrand reflects that belief by building spaces that care for well-being and legacy. I’m proud to partner with a brand that understands the spirit of togetherness and vision.”
Founded in 2003, Casagrand boasts over 160 completed projects and a cumulative 53 million square feet developed across urban hubs. In FY 2024–25 alone, the company launched over 18 projects, ramped up activity in Hyderabad and debuted in Pune cementing its reputation as one of India’s fastest-scaling real estate players.
But Casagrand isn’t just about handing over keys. It’s pioneering post-handover support with features like assured rentals, resale assistance, and maintenance services, giving homeowners more than just square footage peace of mind. Its communities prioritise green spaces, smart layouts and multi-generational amenities, built with a vision that housing should enable legacy, not just lifestyle.
The renewed Ganguly partnership goes beyond celebrity endorsement, it positions Casagrand as a brand built on shared values of trust, resilience, and ambition. With India’s property landscape getting more competitive, this brand–captain duo seems ready for a new innings complete with boundary-pushing aspirations and a stadium full of dreams.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
