MAM
Carat India launches ‘Reimagining India’s Festive Landscape 2023’ report
Mumbai: Inching closer to the peak of festivities, Carat – the media agency from dentsu India, has launched a festive reckoner, ‘Reimagining India’s Festive Landscape 2023’. Inspired by the philosophy of the agency’s global framework – ‘Designing for People’, the report offers a unique perspective to revolutionize brands’ approach to the upcoming festive season in India.
Every year, brands invest a chunk of their resources to decode shoppers and analyze consumer behavior, limiting their expertise in reaching out to a sect of consumers. However, the need for marketers today is to transform their approach to holistic consideration of the fundamental shifts that consumers witness during the festive period.
The report is a quick solution that highlights profound insights into the varied phases of an individual’s journey to becoming a festive consumer. It is designed to bring a significant shift in perspectives, enabling brands to craft a robust people-centric engagement plan that can target consumers across the marketing funnel.
As per the report:
1. Approximately 65 per cent of people witness an uptick in their spending during the latter half of the year
2. People in their browsing stages often spend between 1.5 to 2 months in the research phase
3. 68 per cent of women take charge of the decisions
Below are the key principles from the report for brands to break free from the festive clutter:
1. Prioritise attentive reach
2. Inspire celebration
3. Differentiate with Distinction
https://www.dentsu.com/sg/en/reports/thought_leadership_reimagining_indias_festive_landscape
Carat India CEO Sanchayeeta Verma said, “I am super excited to launch this study. Carat has always been a front-runner in bringing to life some core in-depth industry insights. This festive report further exemplifies our expertise in the domain. It has been created on the key pillars of our DFP framework and incorporates the learnings from our attention economy and Lumen studies. The intrinsic details captured in the report will allow brands to develop a renewed sense of purpose, better understand their TG, and tweak strategies to swiftly navigate through their journeys.”
dentsu CEO media, South Asia Anita Kotwani added, “Dentsu inherits a futuristic forward-looking approach, finely driven by thought leadership. We take utmost pride in launching this first-of-its-kind festive report, a certain go-to for every marketer. In India, advertisers spend a massive 30-35% of their annual budget during the 45-day festive period. Thus, being distinctive in their media strategy can be a complete festive game changer. The report offers some deeply rooted cultural insights from across geographies to enable brands to creatively customize their media approach and maximize their attentive reach.”
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
