MAM
Carat & dentsu X announce senior leadership appointments
New Delhi : Dentsu International on Friday bolstered its senior leadership team with the appointment of Fiona Lloyd as the global client & brand president at Carat and Sanjay Nazerali as the new global client & brand president, dentsu X.
The two executive appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands: Carat, dentsu X and iProspect.
Dentsu international, global CEO Media & Global Clients, Peter Huijboom said, “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler and streamlined market proposition. Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and Fiona has been driving an entire global rebrand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”
Lloyd has been with dentsu since 2005. Starting first as an account director, she has held key leadership roles in both the Carat UK and Global business, including chief client officer and global CMO. Most recently, as MD Carat Global she spearheaded the global re-brand. Lloyd on her new role and the direction of the brand said, “Empathy, collaboration and value exchange are at the heart of our brand. I’ll be focussed on driving these hard across our network to ensure Carat continues to be the industry powerhouse it is, maximising the contribution media makes to growth for our clients and creating a place where our people can thrive.”
Nazerali joined dentsu over seven years ago, originally at Carat as global chief strategist, he then moved over to dentsu X in 2018 as part of the plan to make the brand a worldwide media agency, outside of its Japanese heartland. Since then, dentsu X has been on an upward trajectory and was named the fastest growing agency by RECMA for two years. Before joining dentsu, he was SVP marketing at the then newly-launched MTV Europe and subsequently the first ever Global CMO at BBC News.
Talking about his ambition for the brand, Nazerali said,“dentsu X is dentsu international’s bridge builder, across clients, partners, and civil society, creating value for all. We’re the radical collaborators who forge meaningful progress through awe inspiring work.”
Lloyd and Nazerali, alongside Amanda Morrissey, who joined as global president of iProspect in October 2020 now form the global leadership of the three global media brands within dentsu international.
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
