MAM
Cannes Lions: McCann, BBH India, O&M enters Design shortlist
MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist.
In the Radio Lions category, McCann Worldgroup India’s ‘The Finder’ campaign for travel portal Yatra.com made it to the shortlist. The entry was submitted under the sub category travel, transport & tourism.
Mukti Foundation’s ‘Police Station’ campaign executed by JWT India also made it to the finale. This campaign entered under the sub category public awareness messages.
O&M India work for Mumbai Police called ‘Train’ made it to the shortlist under subcategory public awareness messages.
In the Design Lions category, McCann Worldgroup India’s three ads ‘Mango’, ‘Pear’ and ‘Tangerine’ for Perfetti Van Melle’s product Big Babol has made it to the shortlist. The campaign was sent under the sub category print and poster.
BBH Communications India’s ‘Vote For Child Rights’ campaign for Child Rights and You (CRY) also has a chance of winning a Lion as it got shortlisted in Direct Lions category. The entry has qualified under the sub category broadcast and animated communication – other video content.
O&M India’s cleft awareness campaign for Operation Smile India has been shortlisted under the sub category large scale logo.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
